Privacy notice
This notice explains how London Data collects and uses personal information when you visit our website, check your eligibility, book a call or otherwise contact us.
It does not cover business records that a client licenses through us. Those are governed by the written agreement we put in place with each client.
Who we are
London Data is the trading name of London Data Group Ltd, a company registered in England and Wales, with its registered office at 1 Lismore, Woodside, Wimbledon, London SW19 7AZ. We are the controller of the personal information described in this notice.
For any privacy question, email will@london-data.co.uk.
What we collect
- Details you give us: your name, company name, work email address and phone number.
- Eligibility answers: your company's approximate number of employees and years trading, and the result of the eligibility check.
- Booking details: the date and time of any call you book, and any information you add when booking.
- Our communications: emails, call notes and other correspondence between us.
- Technical information: basic information your browser sends when you visit the site, such as IP address and device type.
How we use it
- To tell you whether your business is likely to qualify and to give you an indicative value range.
- To arrange and hold calls with you, by phone or video.
- To follow up on your enquiry, including reminders if you have checked your eligibility but not yet booked a call.
- To prepare for and enter into an agreement with you, if you decide to go ahead.
- To keep our website secure and working properly.
- To meet our legal and regulatory obligations.
Our lawful bases
We rely on our legitimate interests in responding to business enquiries and developing our business, and on taking steps at your request before entering into a contract. Where the law requires your consent, for example for certain marketing messages, we will ask for it, and you can withdraw it at any time.
Who we share it with
We do not sell your personal information. We share it only with:
- Service providers who help us run the business, such as our CRM and booking system (HubSpot), email and video calls (Google Workspace) and website hosting (Cloudflare). They act on our instructions.
- Licensing partners, only where you have asked us to introduce you and with your agreement.
- Professional advisers and authorities, where needed to protect our legal rights or where the law requires it.
International transfers
Some of our service providers process information outside the UK. Where they do, we rely on recognised safeguards, such as UK adequacy regulations or approved contractual clauses.
How long we keep it
We keep enquiry information for up to [24 months] after our last contact with you, unless you become a client, in which case we keep it for as long as needed to perform our agreement and meet our legal obligations.
Your rights
You have the right to access your personal information, to have it corrected or deleted, to restrict or object to how we use it, to ask us to transfer it, and to withdraw consent where we rely on it. You can opt out of follow-up emails at any time using the link in the email or by contacting us.
To exercise any of these rights, email will@london-data.co.uk. We will respond within one month.
Complaints
If you are unhappy with how we have handled your information, please contact us first. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.
Changes to this notice
We may update this notice from time to time. The date at the top shows when it was last changed.